Why Branding is Important for your Small Business
There is a misconception about the importance of branding. While many believe branding is only for well-established companies, many are unsure if it really helps their business.
Are you a small business owner saying that you don't need branding to grow your business? If you believe this, then you're wrong.
What is Branding
Your business brand is your competitive edge over your competitors. Although you need a logo and fonts and colors for your branding, it should not stop from there. This is because your business brand is your total impact and value to your customers, From customer experience and tone of voice, you use designs up to customer service. These create holistic branding strategies.
Why is Branding is Important for Every Business
Accenture report shows that 66% of consumers buy from companies with brand culture and transparency. This is why branding plays a vital role in your marketing strategies. In addition, your branding guides your whole marketing efforts. For example, when Nike consumers hears its tagline, "Just do it!" They are not only reminded of the nice shoes. However, the brand reminds consumers of the overall experience they have from pre-to-post-purchase.
Seven Reasons Your Small Business Needs a Brand
Consider these seven reasons to invest in your brand. Let's look at the benefits nad understand why your business needs to pay attention to them.
1. Branding enhances recognition
The purpose of branding is creating to get recognition from your target customers. You want to be recognized that your business exists and that you provide value to your customers/clients. A logo helps your brand be recognized. So, create nice, catchy, relevant logo for your business. Also, consumers often purchase from recognized companies, so establish your own brand well to gain more customers.
2. Your brand helps you stand out from the competition
As I've said, your branding is your competitive edge. In addition, it puts your business apart from the competition. And the moment consumers hear about your branding, they remember your business through the unique value proposition you provide.
3. Your brand tells people about your company's DNA
From the stiff competition, how your business differs from others? Your branding will educate the market about the holistic DNA of your business. From visuals like logo and branding colors, customer experience and services, and tone of voice used in marketing. These are just a few things that enable the market to understand your business and its relevance to them.
4. A strong brand generates referrals.
It is imperative to meet the promise you have said to your customers. Because doing so allows you to generate referrals. How? By meeting the promise excellent customer experience to your customers, you are gaining their trust, And when customers trust your business, they are at ease in referring your company to others. This is because they're confident you can help or provide excellent products or services to their friends or family.
According to Forbs, 75% of shoppers buy products and services from brands they know. As a result, establishing strong branding enables you to generate more customers.
5. Your brand helps you create clarity and stay focused
Suppose your branding is consistent and easy to recognize. In that case, it can help people feel more at ease purchasing your products or services. Consistent branding enables customer to identify your business from the crowd. Similarly, creating a clear brand strategy makes you focused on your mission and vision as an organization. On top of that, your branding will guide your marketing efforts effectively.
6. Your brand helps you connect with your customers emotionally.
Emotional branding forms a relationship between a consumer and a brand or product through emotions. And for you to do this, you create a content that appeals to your consumers emotions, egos, needs and aspirations. As a result, you establish how customers make purchase decisions and become long-time fans of your brand.
7. Your brand provides motivation and direction to your staff
Your company can also benefit from it, By establishing a strong brand, your employees will feel connected and love working with your business. In addition, employees who think they're part of the team are motivated to commit to achieving their business goals. Thus, you'll be expecting positive outputs from your team members.